Google is the most dominant search engine on the internet, in fact over 92.7% of Australian searches use Google. So it makes sense to focus on integrating your website with the most important and influential Google services.
This is a big advantage for attracting relevant search traffic and a treasure trove of website analytics and information, which can in turn be used to further optimise your website.
Key Google SEO Integrations
- Google Analytics
Google Analytics is Google’s free website analytics tool. It enables you see how many people are visiting your website, where they came from, and what they did there.
- Google Webmaster tools
Get an insight into Google’s view of your website. Google Webmaster tools is a valuable health check revealing page errors or indexing issues, search queries and more.
- Google Plus
Does Google’s own social media platform influence search engine results? You bet. Your website will get a boost on search results for anyone in your Google plus network.
- Google Authorship
Build authority and trust with Google by proving authorship of your content. Expect increasing click rates with a profile picture often displayed beside “Authored” search listing.