Electrician Marketing Guide 2020: How SEO Wins More Leads

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digital marketing electrician SEO

 

Inconsistent leads and cash flow can seriously short circuit an electrical service business, so the right marketing for electricians is critical. You’ve probably moved on from investing in traditional print marketing like newspapers, but are your competitors are already moving ahead of you online?

To be successful in the electrical service business, it’s not enough to be the best at what you do. You have to be visible. You have to be where your customers are by utilising the best electrician marketing techniques available to maximise leads and profit.

What is your Electrician Marketing Strategy?

To find an electrician these days, especially in an emergency, people simply pull out their phone and search on Google. And this begs the question as to where we should focus our marketing.

In this digital marketing guide, we’ll give you a rundown of high ROI SEO marketing for electricians and how you can use these tips to help grow your business (with examples). We’ll cover:

  • Digital marketing for electricians. Does it work?
  • The 3 ways to get on the first page of Google
  • The top 15 electrical service keywords
  • Website optimisation for electricians
  • Example meta title and description tags
  • Content writing for electrical service websites
  • Essential website pages
  • Linkbuilding for electricians
  • Social media for electricians

 

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Digital marketing for electricians. Does it work?

The fact is 4 in 5 consumers search Google looking for the services you provide, from emergency electricians to CCTV installation. And in Australia, 93% of people use Google as the search engine of choice to find the products, information and electrical services they need.

 

Local search engine optimisation

 

You probably found us searching for “electrician marketing” on Google. With an entire generation that doesn’t know a world without the internet, you’re far from alone. Trade services marketing gets you in front of your customers right when they need you.

The proof is in the results…

  • tradie marketing seo package results
  • tradie marketing seo package results
  • tradie marketing seo package results
  • tradie marketing seo package results

The right mix of digital marketing can generate plenty of targeted website traffic and low cost locksmith leads. In fact for all trades including plumbers, pest control, tree services, locksmiths….you get the idea. With a focus on local SEO, your website can achieve these results as well. Imagine what that mean for your business growth!

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How do I get on the first page of Google?

There are three ways your electrical service company can appear on the first page of Google.

First page of Google

 

Paid listings.  The paid section of the search results is based on a bidding system called Google Adwords. The order in which the advertisers are displayed is based on how much they are prepared to ‘pay per click’ (PPC) when the keyword they bid on is searched. So there is no monthly fee for appearing, you pay when someone clicks on your link.

PPC is a good way to market your business, but it should be thought of as a short-term solution, as some electrical services keywords can cost as much as $25.70 per click which gets expensive quickly. For long term profitability, you need your own digital marketing machine, that doesn’t disappear when the ads stop (more on that shortly).

Google maps. The three map listings are very important for electricians and local businesses, as they appear anytime Google thinks local results are most relevant. Google knows someone searching for ‘electrician + your city’ are looking for local electrical companies in their area, and shows the map listings accordingly.

You must submit your electrical services business information on “Google My Business” to be able to appear in Google maps. Unlike paid ads, the map listings are ‘organic’ meaning websites are placed according to Google’s search algorithm.

Organic listings. The websites you see in the organic listings (and maps) are there because Google believes they are the best quality and most relevant to the search intent. The process of earning your place in Google’s organic and map listings is called Search Engine Optimisation, or SEO.

Electrician SEO is a medium to long-term investment that can reap huge rewards. The higher you rank in Google’s search results the lower the cost per lead, since you’re not paying per click.

Where do people click? Paid listings attract around 30% of the clicks with the other 70% going to map and organic listings. So the next question for electrician marketing is…

 

What are the top electrical service keywords?

Understanding what potential electrical service clients are searching for is a key part of any electrician SEO or digital marketing strategy. Below is a list of the most important keywords that you need to be targeting in an electrical service SEO campaign (from highest to lowest search volume).

  • electrician (your city)
  • electrician near me
  • electricians near me
  • electrical services
  • commercial electrician (your city)
  • (your city) electrician
  • electrician in (your city)
  • domestic electrician (your city)
  • electrical services (your city)
  • emergency electrician (your city)
  • 24-hour electrician (your city)
  • CCTV installation (your city)
  • electricians (your city)
  • (your city) electrical
  • light installation (your city)

To rank for these keywords you need to use them naturally in all areas of digital marketing & SEO.

Where do you rank right now?

Go to Google now and search, “electricians (your city)” or, “light installation (your city)”. In fact, your website browser will remember the websites you visit most frequently and show them higher in search results, so to see what other people might see use an online tool to find your real ranking. If you don’t see your website listed on the first page, you’re losing business to other companies who have realised the value of digital marketing for electricians.

Why let your competitors get all the action! The electrician marketing strategies I’m about to share with you next achieve an average 3x traffic value vs paid advertising with Adwords.

 

Electricians Save $300 & Get More Leads!

(Contact us for the promotion code, electrical service businesses only)

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Our Electrician Marketing Strategy

Unlike Adwords, a top spot on Google’s map and organic listings can’t be bought. It needs to be earned through search engine optimisation, or SEO. Any electrician marketing needs to have a local SEO focus, to maximise exposure in your service area. The key parts of our electrician SEO strategy are:

  1. Optimising your website so it’s easy for Google to find and understand.
  2. Creating website content that explains your services, informs and inspires potential clients.
  3. Building quality links to your website that boosts your authority.
  4. Generating social buzz – After all how good can a website be if no one is sharing it?

Let’s look in more detail and give you some actionable electrician marketing tips.

Website SEO for electricians

Optimising your website for Google can help them find, understand and better rank your website. It’s a good idea to do an SEO audit of your website, but a few simple optimisations will have an impact.

  1. Make sure your website is indexed by Google. Search for “site:yourcompany.com.au” If no results appear, or your homepage doesn’t appear first there is a serious issue!
  2. Is your business address on your website? To attract local rankings and electrician clients make sure to mention your location and service area on your home page.
  3. Write SEO optimised meta tags for your home page. The meta title and meta description are important because they influence how you appear in search results. They should include some of the local electrician  keywords we looked at earlier and your main services.
    electrical services meta tag
    Here’s the example meta tags if you want to copy and edit them for your website:
    Meta Title: XYZ Electrical Services, 24 hr Electricians in Melbourne
    Meta Description: We offer residential and commercial electrical services fast, affordable emergency electricians Melbourne. Fixed pricing, call today!
  4. Make sure your website is mobile responsive, Google uses this as a ranking factor and has created a free mobile friendly checker.
  5. Nobody wants to wait for a website to load (including Google) so go and check your website speed here. Make sure your website is faster than your competitors for another ranking advantage.

Copywriting for electrical services websites

Most average electrician websites consist of just a handful of pages, home, services, gallery, contact, and maybe an about us page. Show Google you deserve to be ranked ahead of your competition by creating pages with the information people are looking for. Here are the three types of website copywriting that will help you do just that.

Create individual electrical services pages for each of the types of service you offer. With a targeted webpage, you are more relevant and likely to appear in search when someone is looking for these specific services. For example:

  • Residential Electrical Services
  • Commercial Electrical Services
  • Emergency Electrical Services
  • Home Security Systems
  • Home Theatre Installation
  • LED Lighting Installation
  • Solar Panel Installation
  • Electrical Inspections

Having a visually appealing gallery to showcase your work is essential, but you need more than images to convince visitors and Google of your expertise. Regularly creating practical articles in a blog builds your authority in the electrical service niche, and has other benefits (which I’ll get to).

If people in your area are researching “How to Save Electricity?” or “Benefits of Upgrading your Air Conditioning” they are only going to find you if you’ve written about it. And guess what? If they decide to get some professional help who are they going to call?

Build local landing pages for your most important suburbs. Once they are ranking each page will generate leads that can really add up. Start with the suburbs near you and work out from there. Don’t go overboard here, stick to the more populated suburbs for best effect and customise each page with testimonials from jobs in each suburb.

Linkbuilding for electricians

Links to your website an important signal Google uses to judge how to place you in search results. When another website links to yours it’s kind of like a vote for you and your business. Quality comes before quantity, so when you see those spammy emails promising hundreds or thousands of links, don’t be sucked in. That kind of low-quality high scale linkbuilding will only harm your website.

If your website content is awesome enough people will naturally link to it, but it pays to be pro-active. The best place to start is with these Australian local directories. Look for opportunities from other electrician and trade websites as well, such as home improvement blogs, electrical suppliers, and electrical industry associations.

People look for and trust online reviews, so make sure you ask your clients to leave reviews on your Google map listing and other directories. Proactively building a 5-star online reputation will mean more clicks from search results.

Social media for electricians

With 14 million Australians on Facebook for an average 50mins every day, using a Facebook business page is a great way to stay ‘top of mind’. Remember we talked about starting a blog? This sort of informative, entertaining or inspiring content is perfect for building your social media following! Mix it in with photos from current jobs, client testimonials, and sharing content from other electrical and home improvement websites.

The quickest way to turn people off your posts is to overdo the sales pitch. Keep your posts 90% informative and 10% sales to be well received.

Digital marketing for electricians: Conclusion

Can digital marketing and SEO for electricians grow a business? Absolutely! It’s working for your competitors right now. Following these SEO tips and guide will set you on the path to growing business profits.

Need help professional marketing for your electrical company? Have SEO questions? Get in touch and outrank your competitors!

Electricians Save $300 & Get More Leads!

(Contact us for the promotion code, electrical service businesses only)

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Meet Chris Finnegan

Chris Finnegan, founder of SEO Copilot has been involved in the SEO industry since 2007.  As a systems engineer turned local marketing expert Chris combines the technical aspects of search engine optimisation with local marketing strategies to grow your website leads and sales.

A ‘nature geek’ Chris can be found gardening and bushwalking when away from the desk.

Connect with Chris on Twitter or join our mail list for the latest SEO news, tips and special offers.

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