SEO Reports track and monitor key indicators of your search engine optimisation (SEO) and online marketing success. Without them it’s almost impossible to understand what is working well and where to focus your efforts.

SEO Reports bring together data from several sources, like Google Analytics 4 (GA4) — into an easy to understand snapshot of current performance and improvements over time.

This post explains SEO metrics that are monitored in our client SEO Reports (included with all SEO packages). Whether you’re an SEO Copilot client or not, these are all important SEO metrics to track for business websites.

Website Traffic Overview

The website traffic overview gives you a quick visual summary of your most important visitor statistics from Google Analytics 4. They are compared to the previous month to track changes in your website traffic over time – shown as a percentage change in the corner of boxes.

seo report traffic conversions

These statistics look at how many visitors you had, and how they interacted with your website.

  • Sessions – The number of visits to your website, one individual visitor can visit multiple times.
  • New Users – The total number of new visitors to your website. In the New Users graph the light red line indicates the previous month data.
  • Engagement Rate – The percentage of sessions that are “engaged,” meaning they lasted longer than 10 seconds, had 2 or more page/screen views, or triggered a conversion event
  • Key Events – The number of visitors that ‘convert’ into customers, performing an action or goal on a website. This could be a contact form submission or phone number click.
  • User Key Event Rate – The percentage of users who triggered at least one key event (a conversion) out of the total number of users in a given time period

Our SEO reports also reveal where the visitors came from, and how different marketing channels are performing. These channels can be:

  • Organic Search – Traffic from Google’s organic search results.
  • Direct Traffic – Visitors entering your website address directly into their browser, or unidentified traffic sources.
  • Referral – Traffic from other websites such as business directories and blogs.
  • Organic Social – Traffic from social media networks such as Facebook, Instagram, Tiktok or X.
  • Paid Search – Traffic from Google’s paid search results (Google Ads).

The statistics for each traffic source is broken down in a table below this in the SEO report. So you can compare conversions from organic vs paid traffic for example.

Keyword Ranking

A fundamental part of any SEO campaign is researching the keywords your customers are searching for in Google. Targeting the right keywords means you can make the most of your efforts by focusing your SEO strategies and content.

We track your important Google keyword rankings in the SEO Report to monitor the progress of your SEO campaign.

seo report keyword ranking

The Google Rankings chart shows the number of keywords ranking in positions grouped by colour. Position 1-3 and 4-10 are on the first page of Google. Below that we have the total number of keywords ranking in the top 100, and the Google Change – the total positions gained across all the tracked keywords. This number is a good indicator of the direct your rankings are headed!

Google Business Profile (GBP) Reporting

Your Google Business Profile (formerly known as Google My Business) listing is an important part of SEO. Our local SEO experts work on ranking you in the maps section of the organic results as well. Calls, clicks and reviews on your Google Business Profile listing are summarised in the SEO reports.

seo report google maps

In this section of the SEO Report, GBP Impressions show the number of times your business profile appeared in search results. The ‘interactions’ are a total of any action taken including calls, website clicks and other engagement with the profile.

Are you using SEO Reports to your advantage?

With all this information collated into one easy to understand SEO Report our clients can get a picture of their website performance in a few minutes. Get your own own monthly SEO Reports with any of our affordable SEO Packages.